Well, I just finished reading Switch by Dan and Chip Heath, and I thoroughly enjoyed it.

The book focuses on the necessary elements to effectively creating a change – in your personal or professional life or in your business or organization.

Elephant, Rider, and Path

The book investigates change through three metaphors: two for different aspects of the personalities of the people affected by a change, and one representing the environment surrounding that change.

The three-pronged analogy is borrowed from a book the authors read prior to writing Switch called The Happiness Hypothesis by a psychologist named Jonathan Haidt (I haven’t read this book yet myself, but it’s been added to my ever growing list of required reading!).

I could honestly go on forever about the details of this metaphor, because I think its nothing short of brilliant, but I’ll try to keep it brief.

In a nutshell, your personality is made up of two main components (similar to Freud’s ego and superego) – an Elephant and a Rider sitting on that elephant’s back holding the reigns and attempting to guide the elephant along.

The problem is that the Elephant sometimes wants to go in a direction that rider disagrees with, and since the elephant is so much larger than the tiny Rider, there’s not a lot he can do about it – he can only pull on the reigns for so long until the Elephant wears him out and does whatever it wants.

Examples from the book of the elephant’s emotional tendencies are failing to quit smoking, cheating on a diet or saying something you don’t really mean in a fit of anger. Our “Elephants” represent action – not thought or analysis, just response to the world around us.

The Elephant represents emotional responses and instincts. The problem is that those emotions and instincts are often counter to the changes we need to make in our lives – so we need to convince the Elephant (ourselves) to move in a less than comfortable direction.

The Rider’s job is to direct the Elephant down the right Path (the third part of the metaphor), even when that path is difficult to travel.

The Rider is our analytical mind – the part of us that can see around obstacles and look at the bigger picture.

The problem with the Rider is that he can spend too much time over-analyzing a change and then nothing happens (that familiar “spinning your wheels” feeling we’ve all felt when undertaking a new challenge).

The third component to Haidt’s metaphor is the Path – which is simply the environment surrounding a change. This can be the culture, the attitudes of the people around you or systems that are already in place that help or hinder your efforts.

Seeing The Metaphor In Action

Throughout Switch, Dan and Chip Heath demonstrate effective change with a simple, three part process based on the metaphor described above:

• Motivate the Elephant
• Direct the Rider
• Shape the Path

Each of the steps in this process is the focus of one of the books three main sections. Essentially, you need to get the Elephant moving, give the Rider a clear destination to travel in (preventing him from spinning his wheels) and shape the Path you’re traveling on to eliminate or avoid obstacles.

All three of these sections is further broken down into three smaller pieces, and the book is full of examples of all off the different components.

As you read, the authors introduce you to wide variety of changes (and the people behind them) that they studied while writing this book. These changes range from individuals to companies, from departments to entire corporations and governments.

Why This Book Works So Well

Let’s be honest – the concepts this book are based on aren’t the kind of thing that sounds thrilling to everyone. In spite of that fact, the authors did a very good job of making it an extremely entertaining book to read.

The simple fact the book is broken into well organized sections – and those sections broken into isolated stories that make a point and reinforce each other – keeps the content of the book fresh and interesting from beginning to end.

Add in that the authors added in plenty of small side notes that are full of humor and personality and you forget you’re reading a “personal development” book because you are constantly engaged in short stories that are both entertaining and easy to identify with.

Dan and Chip Heath do a remarkable job of drawing parallels between different types of change efforts, allowing you to see some of your own habits and tendencies as they exist on a national or corporate level.

I guess what I’m trying to say is that this book is loaded with moments that leave you thinking “Yup. I totally do that…”

All in all, this a great read for anyone who has a habit they don’t like, or something they think they need to improve in their life or their business (which I think covers pretty much all of us )

If you’re interested, Switch is available on Amazon, and I’d definitely recommend picking up a copy.

On any given day, there are hundreds of thousands of network marketers on the internet.

We are online, working to generate leads for our business and educate ourselves so that we can take our businesses to the next level.

The questions that so many network marketers want to know the answers to are:

“Why is he so successful, but not me?

“How can she generate endless leads every day for her business, but not me?”

“What is the secret to his success?”

We are going to answer those questions for you right now.

The #1 Network Marketing Secret

Here’s the single most important thing you need to know about succeeding in this industry:

There is no secret.

I am 100% serious about this, so hear me out.

Of course there are tips and tricks for different marketing strategies that you can use, but as far as being successful, there is no secret.

Let me explain by taking  minute to answer the questions from above and describe what makes one network marketer successful, but not another.

The way I see it, there are 5 things all top network marketers have/do in order to achieve long term success in this industry.

1. A Willingness To Learn

Unfortunately, many are tempted into this industry with promises of just “plugging into a system and making money.” I do believe that there are some systems that absolutely shorten the learning curve for many.

At the end of the day, however, you must be willing to learn. For most people, owning your own business, networking, marketing, online marketing…it’s all, or at least mostly, new to you.

Would you become an electrician without learning the skills necessary to be a successful electrician?

Of course not.

This is why it baffles me that so many people enter this industry without being prepared to become students of this business and learn how to succeed. If you are not willing to learn new skills, you may as well go back to your day job and save yourself some time and money.

2. A Strong Work Ethic

I can guarantee, without a shadow of a doubt, that every successful network marketer (at least every single one I know) has a strong work ethic.

This is vital and without it, success – especially over the long term – will not come. Despite what many think, the majority of network marketers don’t turn on their computer, put up a website and make money. There is some actual work involved.

All successful network marketers work hard (and smart) to master the skills necessary to run a successful business. It’s so important to not be afraid to do the work. We are all so willing to work hard when we have a job, why not for ourselves?

3. Implementation

This is where so many network marketers struggle. Do you ever find yourself overwhelmed with new strategies and techniques? Do you ever feel like you have so much information and don’t know what to do with it all?

You are not alone.

This happens to all of us at one point or another. The key thing to remember is that as much as learning is important, it is more important to implement what you learn. Don’t get caught up in the cycle of just watching training videos all the time and forgetting to apply what you learn.

Get out there and market! That’s what the top network marketers do. Implement one strategy at a time. Don’t forget to master one marketing strategy before you move on to the next one!

4. Invest In Yourself

Remember, you are your business. Your business will grow in direct correlation to how much you grow as a person. Chad and I are constantly investing in ourselves and growing all the time.

It’s important that we invest in courses, education and tools to help us grow our business. It’s equally as important that we invest in our personal development as well.

5. Take Consistent And Massive Action

This is key. We can’t expect to spend a couple of days on our business here and there. We can’t expect to put up a blog post or spend five minutes on Facebook and see any results.

In order to be successful, we must remember to be consistent with our efforts. A little bit each day is often better than a lot every once in a while.

In addition, we must take massive action. If we are using video marketing as a strategy, one video a month isn’t going to cut it. How does 20-30 in one month sound?

Remember, massive action equals massive results.

Well, I hope I didn’t disappoint you by not sharing with you some deep dark network marketing secret. I hope you now understand that you have everything you need to succeed.

It’s now time you take the action and be as successful as you know you can be! The only way you will fail in this business is if you quit before you are successful.

Don’t ever forget that

As marketers, we have a decision to make on which marketing techniques we are going to implement into our business. Some techniques are essentially “free” while others cost money and these costs can vary quite a bit.

When deciding whether we are going to use paid or free strategies, it is important to remember that we don’t spend in money, we will typically have to spend in time.

So, it’s really a matter of perspective.

A free marketing technique may not cost you money out of your bank account, but it will cost you time, so always be mindful of how much your time is worth to you!

I’m certainly not saying that the following techniques are not worth doing simply because they are free. I’m just pointing out that you will have to invest your time if you want to see any significant results.

I actually believe the following strategies can be quite effective in generating free network marketing leads, so let’s not waste any more time!

4 Strategies To Generate Free Network Marketing Leads

Article Marketing

Article marketing can be one of the most effective ways to get massive traffic to your website, but it needs to be done correctly. It’s not article marketing if you throw an article up on a single site from time to time.

You need to do some keyword research first, to decide what you should be writing about and what keywords you are going to target. Then you will need to syndicate your content across the web and ensure that all of your syndicated content is pointing back to your original article.

You will also want to make sure that you are using the appropriate anchor text and that you are sending your traffic somewhere that will convert. It’s simply not enough to have them read your article…you want to turn that traffic into leads!

There are many tools out there that can assist you with syndicating your content that can save you a lot of time. Some can be very inexpensive, less than $100, and others can be more expensive and may require an ongoing monthly fee.

If you decide that this is going to be one of your “go-to” strategies, I would highly recommend doing some research on a tool to help you automate the process. I know doing this technically doesn’t make this strategy 100% free, but it can save you a lot of time!

One other important thing I do want to mention here is when you are writing articles, the intent is to teach others and share information. The intent is not to write spammy articles just for the sake of writing something, because that won’t really accomplish any long term results for you.

The great thing about article marketing is that if you do it right and put out good content, you will continue to get leads from an article you write today for months or even years to come. You do have to be patient, though, and stay consistent and diligent because the results won’t come overnight. However, if you do stick with it, they will come.

Video Marketing

This is another great strategy and to be honest, when Chad and I got started in this industry, we got some of our first sign-ups from this marketing technique. It can be very effective because you are right there for your prospects to see – face to face.

Again though, this needs to be done properly. It’s not enough just to throw up a video here and there and say you are doing video marketing. Just like article marketing, there is keyword research that needs to be done.

Also, you will definitely want to have a YouTube account and it’s important that you treat YouTube as you would a social network like Facebook, for example. Meet other marketers, build relationships, provide value and share good content. Just like before, no spammy videos guys!

There are also some tools that you could use to help you disseminate your videos to multiple video sites, some free, some not. As always, do your research and decide what fits your needs and budget!

Forum Marketing

Forum marketing can be a very effective strategy, if done correctly! Joining a bunch of forums and then putting up a post pitching your business opportunity is the quickest way to not get any leads for your business.

I’m always amazed by the number of people who actually do this. They join the forum, and put up a spammy post (no value, just spam). Furthermore, they don’t bother to put up a picture or a bio or even a good signature. It’s always seemed so silly to me.

Don’t be that person…it will just be a waste of your time.

Instead, join 1-3 forums, whatever you think you can commit to and manage. Take the time to fill out your profile and take the time to put up a picture if the forum allows it.

Okay, so what next, you ask?

Well, first of all, like I mentioned above – no pitching in your posts. Leave your selling for your signature. Speaking of that, put a link in your signature that offers people more than a generic company website/capture page.

The purpose of a forum is to have a place where people with similar interests can go and share ideas and information. It’s a place to ask questions and have questions answered. That’s what you should be doing.

Join in the conversation and get to know other people on the forum. It really is a community and a great place to develop relationships. Lead with value and you won’t go wrong.

Earlier, I mentioned your forum signature, and I want to touch on that in a little more depth. You have the opportunity to put a link or maybe two in your signature so don’t waste it.

Send people to your blog in one link, and maybe a personally branded capture page in the other. Just don’t send them to generic pages…that’s the worst thing you can do and the quickest way you can let someone know you are not a leader!

As you become part of the community by offering value and leadership, people will naturally become interested in you and will look to your signature to find out more about you. That is how you will generate leads, so make sure you send them some place that can do that, like your own blog or your own capture page!

If you are using a generic lead generation and training system, that would be a great place to send them…again, with your own personally branded capture page!

A few great forums you could join are:

• RichDad.com
• WarriorForum.com
• BetterNetworker.com

Social Media Marketing

This marketing strategy can turn into a time vacuum if not done properly, so be careful!

First of all, you will want to join sites like Facebook, Twitter and LinkedIn as a few examples. It is important that you take the time to complete your profile, but don’t make it all business.

Remember that these are social sites, so it’s important to show that you have more than one dimension and you’re not just a network marketer.

Now, go out there and make friends. Join in the conversations and get to know people. Listen to people and find out what they want. Share with your friends, don’t just sell to them.

It’s okay to occasionally promote an affiliate offer or your own offer, but 90% of the time, you should be providing value and demonstrating leadership.

Also, you are going to be provided a place where you can put links for your websites. Please please don’t send people to your generic company website/capture page like I mentioned above (Do I sound like a broken record yet? GOOD. It’s really THAT important!)

Generic sites don’t provide your “friends” with a place to get to know you better, and they certainly don’t provide them with any value.

A great place to send them would be to a blog where they can get some great information, get to know you better and hey, sign up for your email list while they are there

This will allow you to build an even stronger relationship with them, and from there, who knows…maybe they will end up on your team down the road, or maybe they will purchase one of your products or an affiliate product.

Okay, so that wraps up the 4 easy ways to get free network marketing leads. These are certainly not the only four, but I think this will get you headed in the right direction!

Forum marketing can be a very effective (and free) way to generate leads for your business. However, there are several things to keep in mind.

As with any free marketing technique, the compromise is you are investing your time rather than your money, so be sure to follow these 8 suggestions so you can be sure you are spending that time wisely and effectively!

8 Important Tips On Forum Marketing

1. Nobody cares about your business. Let me repeat that. Nobody cares about your business. The last thing you want to do is join a forum and then begin pitching your opportunity. Instead, join the conversation and share some knowledge when appropriate.

The purpose of joining the forum is to meet other people, to build relationships and share information to help each other out. Over time, as you provide valuable advice and knowledge to the discussions you take part in, people will begin to recognize you as a leader.

2. All links belong in your signature. It doesn’t matter if it’s for an affiliate offer or your primary opportunity, links belong in your signature. That’s why it’s there in the first place!

Provide value and add to the conversation in your forum posts. Become a leader and people will become interested in you, which is when they will look to your signature to learn more about you.

3. Do not put links to generic company websites/capture pages in your signature. You’ve taken the time to build relationships with the members of the forum and provided them with value. The last thing they want is to land on a generic website when they click on the link in your signature.

Be a leader. Leaders have their own branded websites. Send them where you can build a stronger relationship with them by offering them more value such as a blog, for example.

Most forums have room to put a couple of links, so one can definitely be to your own personally branded website/capture page. For example, if you are involved with a generic lead generation system like MyLeadSystemPro, which can help other network marketers build their business…that would be a great place to send them!

4. Don’t be a know-it-all. It’s important to be confident and demonstrate leadership, but be respectful of other people and don’t act like you know absolutely everything, because nobody likes that!!

5. Don’t be afraid to join a forum on a topic other than marketing. For example, if you’re really into golf, it’s okay to join a golf forum and use your signature to say something like “Earning money online yet? I can show you how.”

6. Be consistent. Don’t go joining ten different forums all at once because that won’t accomplish anything. It’s much more effective to choose 1-3, depending on how much time you have to devote to your marketing. You’re better off being more involved on fewer forums than less involved on more forums.

Once you join, get involved. Don’t just sit back and watch the conversation! Expect to devote 3-6 days a week, especially in the beginning. Be careful though, and set a certain amount of time that you can afford to spend on each forum so time doesn’t just slip away!!

7. Be patient. Don’t expect to join a couple of forums one week and have leads pouring in the next week. Forum marketing can be very effective, but you must be patient. It takes time, but if you stick with it, it can be a great marketing technique. Remember, with marketing you are either spending time or money and in this case, it’s definitely time.

8. Join active forums that get a good amount of traffic. Use Alexa.com to help you with determining some active forums to join. Here are three examples of great forums for the network marketing niche:

RichDad.com
WarriorForum.com
BetterNetworker.com

Well, I guess that just about wraps it up! As with any other marketing technique, stick with it and be consistent. It won’t happen overnight, but forum marketing can be a great place to get leads for your business. It can also be a good place to learn some new things, so don’t forget to do that while you’re there!

P.S. Want more tips like this sent directly to your inbox? Sign up over to the right side of this page and you will not only get updates each week, but you will also get access to our exclusive Master Marketing Blueprint!

At this point, it’s safe to say that anyone who knows me would tell you I’m a huge “Avatar” fan. It’s quickly become my favorite movie, which isn’t something I say lightly – I’ve always been really into movies and in the past I have always had a hard time choosing just one favorite.

The difference here is that while on the surface, “Avatar” may appear to be a simple sci-fi/fantasy flick with lots of great special effects, the film provides a commentary on a lot of different aspects of our world, culture and society – some less obvious than others.

One of these is what I’d like to talk about today.

I think one of my favorite scenes in this movie (and I’m sure many other fans agree) is when the main character, Jake, first rides his ikran – the large flying reptiles that inhabit the world of Pandora.

Aside from the obvious thrill that this scene creates (who among us, at some point in their lives hasn’t wished they could fly?), this scene also provides some interesting insight into how we think and approach challenges.

One of the challenges that Jake faces while adapting to life on Pandora is the act of Tsahaylu – mental bond with other creatures. Jake must learn to embrace that bond and use it to impact the actions of the creature he bonds with – like the ikran he rides.

When watching this scene for the first (several) times, I noticed the trouble Jake has on his first flight, and didn’t really think anything of it – it made sense that he wouldn’t get it right away. Later on however, I noticed an interesting pattern in how he manages to gain control of his flight.

When Jake first climbs on the back of his ikran, Neytiri tells him to think “Fly,” which is exactly what the ikran tries to do – leaping out off of the cliff.

The interesting thing is that the ikran, which has been flying successfully it’s entire life, can’t seem to keep itself in the air – because it’s linked to Jake’s mind.

Jake isn’t thinking about flying.

He isn’t focused on success, or achieving his goals.

Jake is only focused on one thing, and that’s falling – which is exactly what he ends up doing.

Think about how this pattern applies to your own life. How many times have you leapt into a new project, or attempted something new and exciting – only to find yourself focusing on the potential pitfalls and failures that await?

What does that focus get you?

When Jake thought the word “fly,” he and the ikran took immediate action, but without the right focus, that action wasn’t enough.

Once Jake was able to calm down and stop screaming, the ikran was able to level out and regain control – just as you and I are able to when we shift our focus away from potential failures, and look instead to accomplishing our goals.

But what happens when we encounter an obstacle? We all know they exist – life isn’t perfect and things do happen. Jake experiences this moments after his ikran levels out.

He looks up and sees the wall of a cliff rushing toward him – his momentary composure (and controlled flight) come to an end as his focus shifts once more – rather than thinking about a smooth controlled flight around any obstacles, his mind latches onto the fear of crashing into the wall and scrabbling to stay in the air – which is once again, exactly what happens.

So often in our lives, both personally and professionally, we let the small obstacles that pop up in our way rob us of focus, and therefore of our control.

We, like Jake, need to strive to see beyond our obstacles so that we can look for ways around them.

Once Jake and his ikran got off the wall and continued to struggle through the air, Jake was able to finally take control and focus on what he needed to:

“Shut up and fly STRAIGHT!”

Now, this may not be the most eloquent way to phrase it – but how often would we benefit from saying those exact words to ourselves?

Stop complaining about the things that have gone wrong (like falling down when we try something new).

Stop stressing ourselves out about what could happen when we encounter obstacles (like running into a wall – both literally and figuratively).

Shut up. Fly straight.

Focus on what you’re going to accomplish, and how you’re going to accomplish it. Everything else is just noise that will drag you out of the sky.

An important part of becoming a Millionaire is recognizing the value of positive energy. Millionaires put positive energy out into the world, and welcome the same positive energy from others.

They do not, however, allow their positive energy to be tainted by the negativity of others.

They isolate themselves from it whenever possible.

This is mostly done by surrounding themselves with like minded, positive people. They avoid interaction with complainers, whiners and pretty much anyone with a “my life is so miserable,” mentality.

Energy is contagious, both positive and negative, and Millionaires naturally, and intelligently, remove themselves from situations where they will be surrounded by negativity in any form.

Incorporate this philosophy into your own life.

Complaints and negative energy are distracting. The irritation they perpetuate is background noise that prevents you from focusing on success and happiness. Don’t let yourself complain, not aloud nor to yourself. This might sound difficult, but it is possible.

The best advice I can offer when starting out is whenever you feel a complaint (internal or external) coming on, stop and remind yourself that a complaint is a negative thought, and that negativity is seeping into every aspect of your life and holding you back.

Push the thought out of your head and think about something else. If you can’t do that, try thinking about thinking about something else. Spend a minute considering the importance of not dwelling on the negative.

You’ll be surprised how quickly the complaint passes and takes the irritation with it.

You’ll find yourself thinking about thinking positively and suddenly realize that the urge to complain has gradually passed while you had yourself distracted and you dominated your negative energy.

The bonus is that doing this feels empowering, the next breath you take is deep and full and now rather than being caught up in your negativity, you feel empowered and are putting off positive energy.

Accept the fact the person you are today is what has earned you the results you have experienced up to this point. Understand that to have a different life, you will need to be a different person. Avoid negativity, and spread positivity.

Adopt the traits of Millionaires and start training yourself to live as one

We all take them, probably almost every day of our lives…left turns that is. Do you ever find yourself saying “Oh shoot (let’s keep this PG), I should have gone,” realizing you had the opportunity to go, but hesitated just long enough to miss your chance?

That’s what I want to talk about today. I want to talk about opportunity. We are all presented with different opportunities throughout our lives on a regular basis. Some we don’t even recognize as opportunities and others we may not take advantage of because we might hesitate just long enough for the opportunity to pass.

We’ve all missed out on and will continue to miss out on opportunities in life. Some may be small while others could be life changing.

So, what do we do differently so that we don’t continue to miss out?

Well, first we need to educate and prepare ourselves.

Let’s take a simple example.

Perhaps you are looking for a new home or maybe an investment property. Have you researched the area you are looking in? Do you have a good understanding of that particular market, the prices, the inventory, etc.? Are you working with a Real Estate Agent who you know and trust that is ready to move if the right property comes along?

If any of us were in this situation, we would want to be able to answer yes to the above questions. Let’s say a great deal comes on the market, but we haven’t done our research or we don’t have a trusted Real Estate Agent. More than likely, we wouldn’t recognize that it is a great deal until it may be too late because another buyer may be more prepared.

By the time we’ve had the chance to do our homework that we could have already done and assess the situation, another more savvy investor may already have scooped up the property…and we don’t want that!

The second thing we need to consider is that when an opportunity presents itself, we must not be afraid to be decisive and act quickly. Being able to make decisions, in a timely manner I might add, is an absolute essential trait for any entrepreneur.

I’m not implying that we just throw ourselves into everything that comes our way. However there are definitely times when we hesitate and miss out on that chance, on that potentially life changing moment…we’ve all done it.

I think there is also something to be said about being in the right place at the right time. However, I also feel that we have control over where we are and when, so being in the right place at the right time is something we do have some control over.

The bottom line is this. As entrepreneurs, as human beings, we are not going to make all the right decisions, we certainly aren’t perfect after all. What we can do though, is prepare ourselves and be ready to be able to make those decisions quickly and recognize opportunities when they present themselves to us. Heck, sometimes it’s when we make bad decisions that we learn and grow the most!

So don’t be afraid to take that left turn out on the road and in your life and your business, but please do drive safely

Social Media, PPC, Articles, Forums, Blogs…it’s all overwhelming, right? What should you be doing right now to really grow your online business?

That’s the million dollar question.

Well, our friend and mentor, Mike Dillard, would like to help out our industry with a solution to this problem. He has created something revolutionary that has never been done before.

He has put together a very special and unique product with the input of some of the top internet marketers such as Brian Fanale, Daegan Smith, Mike Klingler, Ann Sieg, Todd Falcone and so many more.

It’s called What’s Working Now.

And that’s exactly what it is. Let me explain.

It’s a monthly newsletter delivered to your inbox jam packed full of what’s working now for the top internet, 7-figure and above earners. Now, this isn’t just theory either, but rather real practical steps you can take to implement these marketing strategies into your own business to get you more traffic and more leads.

Now, Chad and I are huge advocates of self-education and we are strong believers in investing in yourself by purchasing courses and education products to improve and develop your marketing skills. We still think that is an essential piece to our success as well as yours.

However, this is not an education product about Copywriting, PPC,  SEO or Blogging or any one particular topic. It’s a real-time depiction of what is working to get traffic and grow the businesses of some of the top earners in our industry. Each month, a featured top earner will show you exactly what they are doing in their business to get massive traffic.

You see, it’s not a one time product purchase on one particular subject (which do have their place, by the way), but rather an ongoing education and behind the scenes look into what’s working right now for the elite marketers.

This is a massive opportunity for our industry to be able to have access to this type of information and ongoing training. So, if you are not having the type of success you wish you could have and if you are struggling at all with your business, this might just be the answer you have been looking for.

We encourage you to discover what’s working now and take your business to the next level. Head on over to DiscoverWWN.com and take advantage of the value being offered to you.

I bet you’ll be glad you did

Beggars can’t be choosers generally means that people who are desperate or in great need must take the help that is offered to them, even if it doesn’t really solve their problem(s).

We are going to discuss this saying today and talk about how it relates to our mindset.

You see, one of the biggest mistakes that is often made in network marketing is people want to sponsor distributors so badly that they sponsor anyone.

They are so desperate because of the financial pressure they are feeling that they don’t stop to qualify their prospects and then end up attracting the wrong people into their business. They may make a quick sale, but they will not be positioning themselves for long-term success and will end up wasting time on the wrong people!

Let’s think about it for a minute. Beggars can’t be choosers. When I think of a beggar, I think of someone who is desperate and really needy, so by the definition above desperate or needy people lose their ability to make choices.

Having the ability to choose is probably the single most important power each of us possesses. We make choices every single day, some small and some big, but in the end they all have an impact on our lives in some way or another.

So how does all of this relate to our mindset?

Well, it is extremely important that you focus on maintaining a confident, secure and abundant mindset. Even if you are not as successful yet as you want to be in your network marketing business, remaining fixated on your goals, rather than your needs, will inevitably attract the right things into your life.

If you don’t, you will allow yourself to become a “beggar.” Then you will limit your ability to make choices and then you become powerless. I’m sure that isn’t something you had in mind when you set out to have your own business!

Remember, stay focused and always position yourself as a leader, rather than someone who desperately needs to make a sale. You will be amazed at the energy and people who will be attracted to you and the choices you will be able to make!

Testing and tracking are vital components of successful internet marketing.

Think about how much time you spend writing content, posting ads, commenting on forum topics, and other forms of driving traffic. If you aren’t tracking your site’s traffic to see which methods are working and which aren’t, how will you ever know what you’re doing right and what needs improving?

How will you know which ads are making you money, and which ads are costing you money?

The simple answer is: You won’t.

You NEED to be tracking the visitors who come to your site. How did they get there? If they found you through a search engine, what keyword were they searching? What page did they land on? How long did they stay on your site? How many other pages did they look at?

These are all vital questions that need to be answered if you want an accurate picture of how effective your marketing is.

Fortunately, there is an easy and free way to gather all of this data, called Google Analytics. Analytics is an online tracking system that logs all of the traffic on your site, which you can then organize into reports and analyze, allowing you to improve your marketing and your results.

What are some of the different traffic aspects tracked by Analytics?

• Number of visits
• Number of page views
• Bounce Rate
• Average Time on Site
• Referring Websites
• Referring Keywords (both paid and organic)
• Goal Conversion

…just to name a few.

By gathering all of this data, you can effectively figure out what is working on your site, and what isn’t.

For example, what if a large number of visitors were landing on a specific page of your site after searching for a certain keyword, but none of them stayed long enough to read anything? That’s useful information. It tells you that your page is relevant enough in the eyes of the search engine, but not in the eyes of the visitor – so maybe testing a different headline will get them to stay.

That’s just one example, but here’s another, for those of you using Google Adwords. With Analytics, you can track all search traffic, or you can look at organic and paid traffic separately. What if you found a keyword that was bringing organic traffic to a specific page on your site, and getting a good response? Wouldn’t you want to start bidding on that keyword for that landing page in your Adwords campaigns? What if one of your Adgroups was failing miserably, but the keywords for that group were doing really well on a different page of your site for organic searches?

The amount of power that you gain by monitoring your site’s traffic is indescribable. Without a tool like Analytics, you’re left completely in the dark… posting ads and content and hoping for the best. Learning to track your website traffic and marketing efforts will allow you to focus on the money making activities and you will find that you become much more productive!