Bigger Isn’t Always Better
We live in a society where bigger is better, more is better. But is it?
When it comes to building an online business, is more and bigger always better?
More specifically, is it better to have more friends on Facebook? Is it better to have a bigger list?
I don’t think this is always the case, and I also believe that this is where a lot of network marketers go wrong.
Everyone is so concerned with gathering as many Twitter followers and Facebook friends as quickly as they can.
This, however, doesn’t necessarily mean you are going to build your business any faster, or make any more money. It also does not really ensure any long term success.
Perhaps if we all took the time to build stronger relationships and actually network with people, we would have more success.
How does a whole bunch of friends on Facebook or a whole bunch of Twitter followers (who could care less about what you have to say) benefit you, or them, or your business?
What about having a list of 15,000 subscribers? It’s great if that lists consists of people who are genuinely interested in what you have to say and who you can build a relationship with.
But, what if most of them don’t really care? What if you don’t take the time to build a relationship with your subscribers because you feel like you have so many prospects, that you don’t really need to worry about it?
You could be just as successful with a list of 1,500 subscribers who actually hear what you have to say, and care what you have to say.
Now, my message here isn’t that you should shoot to only have 100 friends on Facebook or that you should try to keep your list small.
There are people with 300 friends on Facebook that are very successful and others with 5,000 friends that are just as successful. There are successful network marketers with 1,000 subscribers and those with 10,000.
Regardless of the size of your list, or how many friends and followers you have, if those people aren’t responding to the content you create, they don’t really impact your business in any meaningful way. Responsiveness is much more important than size – it’s another case of “quality over quantity.”
The point is that it should be about the quality of the relationships and not just the quantity. I’ve always felt that having 10 close friends that you can count on and really connect with is much more meaningful than having 100 friends that just want to party with you and that’s about it.
Think about this as you build your business. Who are you spending your time and energy on? Consider that as you build your business and remember that it is called NETWORK marketing for a reason! 
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