Having a network marketing or MLM business can be exciting and very lucrative. However, it may not feel like that if you are struggling to generate leads for your business.
It can be discouraging when you are struggling to generate leads and are barely able to make enough money to continue on to the next month. You might even feel like quitting.
This doesn’t have to be you. It’s just a matter of knowing where to look for qualified leads and then learning the right marketing techniques to use.
Does this sound too easy? It is, but it doesn’t come without work. Although, this work will be results producing, rather than time consuming – we’ve all been there before.
Who Are Qualified MLM Business Leads?
First, it is so important to know exactly who your target market is. I can tell you that it’s not your family and friends. It’s not your neighbor and it’s not the guy you ran into at Starbucks.
I know there are some people who have built their businesses doing things like making lists of friends and family, having hotel meetings, using the “ten foot” rule, etc. and I mean no disrespect to them.
However, this is absolutely not the way you want to be building your business because it simply isn’t efficient.
Your target market is only two groups of people.
1. Other network marketers. This is because they are already sold on the network marketing and MLM industry. They understand the concept and don’t need to be convinced. This is a tough one for many marketers because it seems counter-intuitive. Most marketers want to know why market to someone who is currently in a network marketing or MLM business?
Well, you want to become a leader and provide value to other network marketers. It is not uncommon for network marketers to switch companies, so who do you think they are going to look to when they are ready to make a change?
In addition to providing them leadership, you can also market your own products or some affiliate products from time to time. It’s important that you are offering only good quality products though.
Even if they never join your primary business, these products will not only help them grow their business, but they will also provide revenue for your business.
If you remember nothing else from this article, remember this:
* Build Your List
* Build A Relationship With Your List
* Market To Your List
2. The second group of people who you want to target for your MLM busines are those that are actively looking for a business opportunity. They are looking for a solution to a problem and that is what you can offer them.
Let’s take a moment to think about this in another situation.
If you were selling your beautiful home, would you go solicit your family and friends to buy it? Of course not. You would hire an experienced Real Estate Agent and they would market your home to people who are actively searching for a home by placing it on things such as MLS. This is a service that buyers use almost every day to search for their new home.
Remember, your home may be big and beautiful, but if your family and friends aren’t in the market for a new house, it’s likely they probably won’t buy it!
This is the way we have to think with our MLM or network marketing business.
Where Can You Find MLM Business Leads?
As I mentioned above, you are not going to find qualified MLM business leads by going through your family tree. You also won’t find them hanging out at your favorite coffee shop all day.
Once you learn effective attraction marketing strategies and then implement them into your business, you will begin to generate qualified MLM business leads.
If you don’t understand what I mean when I say attraction marketing, then I strongly suggest you become a student of attraction marketing. Learn what your prospects are looking for and then give that to them.
Figure out what your prospects’ problems are and then provide them with the solution. This is how you will attract quality MLM business leads, customers and distributors into your business.
Do this quick exercise: Figure out exactly who you are targeting for your MLM business. What are they looking for? Why are they looking for it? More importantly, what will it provide for them?
Answer those questions. Provide those answers and solutions to your target market and you will attract endless leads into your MLM business.
Remember, people aren’t looking for a Network Marketing business. They are looking for a solution to a problem. What is that problem?
Answer that question and you will no longer struggle for leads!
To Your Success,
Lynne and Chad
Team Independence Founders