As lucrative as network marketing or MLM is, it can be frustrating for many struggling marketers. If you aren’t generating enough leads or bringing in enough money, it can seem like you are doomed before you hardly even get started.
This doesn’t have to be you. There are a few network marketing tips I would like to share with you today.
Chad and I have been fortunate to have some great mentors in this industry, and we feel that these tips helped us, and we hope they will help you with your business.
8 Network Marketing Tips
1. Work Hard and Smart
Unfortunately, I think many people get involved in network marketing and believe it is going to be an “easy” way to make a lot of money. I do agree that it is a simple way to make a great living, however I would like to qualify that by saying there is quite a bit of work involved.
To most people, network marketing is a new experience. Add that to the effort of learning to market online and you will find you have a lot of information to cover. Now, it’s not going to be anything like going through college for four years, but be prepared to work and learn.
Also, be mindful that you are working “smart”. What I mean by that is make sure you are spending your time wisely on things that are improving your skill sets, which will produce you results. It’s easy to get lost in the sea of the internet and spend your time on things that aren’t really moving your business forward. This is something we should all be mindful of!
2. Learn How To Leverage
It’s going to be important, extremely important, that you harness the power of the internet and learn how to leverage your time. Once you learn these skills and how to implement them into your business, you can have your business running 24/7 while you are doing other things.
This is when you are really able to make money. However, don’t expect this to happen overnight. You must be diligent and understand the importance of things, such as a well-constructed website, a marketing system and sales funnel.
Also, some of you may have more time, while others may have more money available. If you are short on time, it may make sense to outsource certain tasks to allow you the time to spend creating content, and other results-producing tasks.
3. Be A Leader
This is something a lot of people struggle with. You feel like if you haven’t made it big yet, how can you be a leader? Well, being a leader has nothing to do with making millions of dollars.
It has to do with the ability to guide someone towards their goals. Spend time learning the skills in this industry and then share them with your prospects to help them succeed. Be there to guide and teach them, even though you are still learning.
That is a leader and that is what your prospects are looking for.
4. Master One Marketing Strategy At a Time
It can be extremely overwhelming with all the different marketing strategies available, and with new information and training being offered all of the time. My advice would be to find a strategy that you can relate to, afford and stick with consistently.
It’s easy to start marketing online and get caught up in trying one strategy for a few days or weeks, then another strategy, and so on. Unfortunately, this probably isn’t going to produce you the results you desire.
I would recommend starting with a strategy that you feel comfortable with, learn all about it, then do it consistently until you start seeing results. Once you do, ramp up your efforts and you should see bigger results.
Once you are getting consistent results, move on to another strategy and repeat. This will work better than jumping around and never really putting all your effort into one strategy to make it work.
Over time, you will learn which strategies you like, which ones work, which ones you should use more, less etc.
5. Test & Track Your Efforts
Don’t forget to test your marketing campaigns and don’t forget to track your efforts! How will you know which campaigns, articles, videos, ads, are getting you results if you are not tracking your efforts?
This may seem a bit tedious, but will save you a lot of time, energy and money if you make sure to do it. This way, if something is working, you can do more of that something to get bigger results. If you aren’t tracking, you have no way of knowing that!
6. Monetize Your Efforts
Don’t spend all of your time and energy driving traffic to your website only to try to get them to sign up in your primary network marketing business. This tip is important, because so many marketers leave so much money on the table by not doing this.
It’s okay to sell other products and services to your prospects even if they don’t want to join your network marketing company! Build your list with your leads and prospects and then build a relationship with them.
Offer them value, teach them, guide them and follow the 80/20 rule. You should be giving to them 80% of the time by sharing information, tips and your knowledge. The other 20% is okay to sell to them. You can offer affiliate products, or your own if you have them.
A word of caution, though, be sure the products you are offering them are something you stand behind and trust. Even though you may make an affiliate commission, it’s important that these products are still providing value to your list.
It’s more important to have a loyal list who trusts you, rather than making a quick buck!
7. Be Yourself
This one may sound easy, but it can be difficult. It’s more than okay to look to your mentors for guidance, but you don’t want to become your mentor. You want to be yourself.
This is a people business and it’s about relationships, so it’s important that you are true and authentic. People will see your authenticity and respect you for it.
One of my favorite quotes from the great Zig Ziglar is:
“You are the only person on earth who can use your ability.”
That is a very true statement. You have abilities that make you special and unique, so it’s important to remember that and not disregard them.
8. Don’t Give Up
Despite some of the marketing you may see or hear, don’t expect to be retired and living on an island in 6 months. This industry is extremely rewarding, but it takes time and effort to be successful.
I think many people get into this industry expecting results that aren’t equivalent to the time they are willing to spend on their business. They end up quitting because it doesn’t seem like it’s working.
You will be successful in network marketing…if you are diligent, consistent and don’t give up. Listen, it’s going to take some time and hard work, but the results will be well worth it!
Well, I guess that about wraps it up. I hope that some of these tips help you with your network marketing business. Remember why you got into this industry every time you have to sit down and do the work.
After all, wouldn’t you rather be working hard for yourself than for someone else?
To Your Success,
Lynne and Chad
Team Independence Founders