Using An Email Marketing AutoResponder To Stay In Touch With Your List

Ok, so let’s talk about an email marketing autoresponder. First of all, what do you hear all the time as an online marketer? The money is in the list, right? (Well, it’s actually more in the relationship with that list, but that’s a topic for another post :))

Anyway, as an online marketer you will need to have an email marketing autoresponder to stay in touch with your list. Remember, you’ve taken the time to get leads for your business so now it’s time to keep in touch with those leads. Don’t do all that hard work and then just let them disappear forever!

Staying in touch with your list allows you to consistently deliver value, which they will appreciate and respect you for. Even if someone isn’t ready to join your primary opportunity today, there will more likely than not be a time in the future when they are looking for something new.

When they start that search, you want to make sure your name is familiar in their inbox, as someone they know they can trust and learn from.

Someone they already look up to as a leader…

Aweber can help you do this. It is a great email marketing autoresponder and has very reasonable monthly rates considering the amount of time and energy it can save you. You can use start using it for less than $20/month.

Some of the great features of Aweber are:

  • Extremely reliable deliverability of messages
  • Multiple email lists with an unlimited number of follow up emails for each individual list.
  • Broadcast message capability in addition to automated follow up emails.
  • Blog-Broadcast messages to convert an RSS feed into an automated newsletter.
  • Easy to use Opt-In Form generator (You can view a tutorial video on how to do this here)

…as well as a handful of other features…

Aweber also makes it easy to organize and track the leads you generate with your email markeing autoresponder. Once your messages are sent out, you can keep track of how many were successfully delivered, as well as how many of your subscribers actually opened the email!

Easy to use settings on each message will also allow you to track whether or not your subscribers are clicking the links you provide in your messages, which is an extremely effective way to monitor the effectiveness of your emails.

In addition to monitoring the effectiveness of your email campaigns, you can even customize your messages for individual readers. This includes simple things like automatically inserting their name, or even sending then a different set of messages based on their activities.

Aweber’s list segregation takes things a giant step farther by allowing you to select what messages someone should receive if they (for example) opened/didn’t open a certain message or messages – or if they click on a certain link.

Think about the potential of that. If you include an offer for a specific product or service in an email, you’ll instantly know something about the subscribers who click on that link! You’ll know that that type of offer is exactly what they’re looking for.

Using this information, you can set up a new series of messages for those subscribers, specifically tailored to their interests – and once you set up the messages and settings, it all happens automatically! That’s NOT something that every email marketing autoresponder can do!

Aweber is an ideal email marketing autoresponder service to automate the process of emailing your business prospects or blog subscribers, so that once you get their attention, you’ll know you have the power to keep it for a good long time. :)

If anyone has any experiences they would like to share or tips on using Aweber, please feel free to leave some comments below!

To Your Success, Lynne and Chad

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