The 8 Do’s And Don’ts of Forum Marketing
Forum marketing can be a very effective (and free) way to generate leads for your business. However, there are several things to keep in mind.
As with any free marketing technique, the compromise is you are investing your time rather than your money, so be sure to follow these 8 suggestions so you can be sure you are spending that time wisely and effectively!
8 Important Tips On Forum Marketing
1. Nobody cares about your business. Let me repeat that. Nobody cares about your business. The last thing you want to do is join a forum and then begin pitching your opportunity. Instead, join the conversation and share some knowledge when appropriate.
The purpose of joining the forum is to meet other people, to build relationships and share information to help each other out. Over time, as you provide valuable advice and knowledge to the discussions you take part in, people will begin to recognize you as a leader.
2. All links belong in your signature. It doesn’t matter if it’s for an affiliate offer or your primary opportunity, links belong in your signature. That’s why it’s there in the first place!
Provide value and add to the conversation in your forum posts. Become a leader and people will become interested in you, which is when they will look to your signature to learn more about you.
3. Do not put links to generic company websites/capture pages in your signature. You’ve taken the time to build relationships with the members of the forum and provided them with value. The last thing they want is to land on a generic website when they click on the link in your signature.
Be a leader. Leaders have their own branded websites. Send them where you can build a stronger relationship with them by offering them more value such as a blog, for example.
Most forums have room to put a couple of links, so one can definitely be to your own personally branded website/capture page. For example, if you are involved with a generic lead generation system like MyLeadSystemPro, which can help other network marketers build their business…that would be a great place to send them!
4. Don’t be a know-it-all. It’s important to be confident and demonstrate leadership, but be respectful of other people and don’t act like you know absolutely everything, because nobody likes that!!
5. Don’t be afraid to join a forum on a topic other than marketing. For example, if you’re really into golf, it’s okay to join a golf forum and use your signature to say something like “Earning money online yet? I can show you how.”
6. Be consistent. Don’t go joining ten different forums all at once because that won’t accomplish anything. It’s much more effective to choose 1-3, depending on how much time you have to devote to your marketing. You’re better off being more involved on fewer forums than less involved on more forums.
Once you join, get involved. Don’t just sit back and watch the conversation! Expect to devote 3-6 days a week, especially in the beginning. Be careful though, and set a certain amount of time that you can afford to spend on each forum so time doesn’t just slip away!!
7. Be patient. Don’t expect to join a couple of forums one week and have leads pouring in the next week. Forum marketing can be very effective, but you must be patient. It takes time, but if you stick with it, it can be a great marketing technique. Remember, with marketing you are either spending time or money and in this case, it’s definitely time.
8. Join active forums that get a good amount of traffic. Use Alexa.com to help you with determining some active forums to join. Here are three examples of great forums for the network marketing niche:
RichDad.com
WarriorForum.com
BetterNetworker.com
Well, I guess that just about wraps it up! As with any other marketing technique, stick with it and be consistent. It won’t happen overnight, but forum marketing can be a great place to get leads for your business. It can also be a good place to learn some new things, so don’t forget to do that while you’re there!
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