Which Marketing Strategies Work The Best?

We hear this question all the time from people asking us, to seeing it posted on forums, etc.

The bottom line is they all do…well, almost all of them :)

What it really comes down to is not the method itself, but rather the marketer who is using it. It’s the same thing with all the “fad” diets, (which by the way I’m personally not an advocate of these). If you ask one person, one diet works and if you ask another person about the same diet, it doesn’t work.

This is because we are all different and we must understand our strengths and weaknesses.

For example, if you are super camera shy, but are a really great writer – would you focus your marketing efforts more on video marketing? No, probably not…you would probably benefit more from say article marketing or blogging for example.

It is best to focus on your strengths and lead with them, rather than trying to attack the areas of opportunity you may have! Don’t get me wrong, over time you will acquire the skill sets to be proficient in multiple methods, but do what you are most comfortable with to start.

Once you have mastered a marketing method, implemented it, and see results, move on to the next method and repeat. You will slowly develop skill sets in areas you were once uncomfortable in and this is good-it is important to move out of your comfort zone, it is how we grow as people and as marketers.

Once you’ve taken steps to add new marketing methods to your arsenal, you will be amazed at the results you will get. As you learn new methods, continue to implement, but don’t forget about continuing with the methods you have already learned.

Over time, you will be able to use your tracking information to decide which marketing strategies are yielding you the best results. Ones that aren’t yielding much if any results and are costing you time and money, you should pull way back on and consider stopping if they are not profitable. The ones that are working and are profitable, you should consider “ramping up” your efforts. Do more of what you are already doing!

The bottom line here is to do something and track your efforts! Find a method that you are comfortable with, master it and then move on to the next one. If you are using a marketing strategy that you just can’t “get behind”, then move on to something else and maybe revisit it at another time.

Don’t get too hung up on something that isn’t working and don’t spend all day bouncing between 20 different methods…well, at least not until you master those 20 :)

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