As marketers, we have a decision to make on which marketing techniques we are going to implement into our business. Some techniques are essentially “free” while others cost money and these costs can vary quite a bit.
When deciding whether we are going to use paid or free strategies, it is important to remember that we don’t spend in money, we will typically have to spend in time.
So, it’s really a matter of perspective.
A free marketing technique may not cost you money out of your bank account, but it will cost you time, so always be mindful of how much your time is worth to you!
I’m certainly not saying that the following techniques are not worth doing simply because they are free. I’m just pointing out that you will have to invest your time if you want to see any significant results.
I actually believe the following strategies can be quite effective in generating free network marketing leads, so let’s not waste any more time!
4 Strategies To Generate Free Network Marketing Leads
Article marketing can be one of the most effective ways to get massive traffic to your website, but it needs to be done correctly. It’s not article marketing if you throw an article up on a single site from time to time.
You need to do some keyword research first, to decide what you should be writing about and what keywords you are going to target. Then you will need to syndicate your content across the web and ensure that all of your syndicated content is pointing back to your original article.
You will also want to make sure that you are using the appropriate anchor text and that you are sending your traffic somewhere that will convert. It’s simply not enough to have them read your article…you want to turn that traffic into leads!
There are many tools out there that can assist you with syndicating your content that can save you a lot of time. Some can be very inexpensive, less than $100, and others can be more expensive and may require an ongoing monthly fee.
If you decide that this is going to be one of your “go-to” strategies, I would highly recommend doing some research on a tool to help you automate the process. I know doing this technically doesn’t make this strategy 100% free, but it can save you a lot of time!
One other important thing I do want to mention here is when you are writing articles, the intent is to teach others and share information. The intent is not to write spammy articles just for the sake of writing something, because that won’t really accomplish any long term results for you.
The great thing about article marketing is that if you do it right and put out good content, you will continue to get leads from an article you write today for months or even years to come. You do have to be patient, though, and stay consistent and diligent because the results won’t come overnight. However, if you do stick with it, they will come.
This is another great strategy and to be honest, when Chad and I got started in this industry, we got some of our first sign-ups from this marketing technique. It can be very effective because you are right there for your prospects to see – face to face.
Again though, this needs to be done properly. It’s not enough just to throw up a video here and there and say you are doing video marketing. Just like article marketing, there is keyword research that needs to be done.
Also, you will definitely want to have a YouTube account and it’s important that you treat YouTube as you would a social network like Facebook, for example. Meet other marketers, build relationships, provide value and share good content. Just like before, no spammy videos guys!
There are also some tools that you could use to help you disseminate your videos to multiple video sites, some free, some not. As always, do your research and decide what fits your needs and budget!
Forum marketing can be a very effective strategy, if done correctly! Joining a bunch of forums and then putting up a post pitching your business opportunity is the quickest way to not get any leads for your business.
I’m always amazed by the number of people who actually do this. They join the forum, and put up a spammy post (no value, just spam). Furthermore, they don’t bother to put up a picture or a bio or even a good signature. It’s always seemed so silly to me.
Don’t be that person…it will just be a waste of your time.
Instead, join 1-3 forums, whatever you think you can commit to and manage. Take the time to fill out your profile and take the time to put up a picture if the forum allows it.
Okay, so what next, you ask?
Well, first of all, like I mentioned above – no pitching in your posts. Leave your selling for your signature. Speaking of that, put a link in your signature that offers people more than a generic company website/capture page.
The purpose of a forum is to have a place where people with similar interests can go and share ideas and information. It’s a place to ask questions and have questions answered. That’s what you should be doing.
Join in the conversation and get to know other people on the forum. It really is a community and a great place to develop relationships. Lead with value and you won’t go wrong.
Earlier, I mentioned your forum signature, and I want to touch on that in a little more depth. You have the opportunity to put a link or maybe two in your signature so don’t waste it.
Send people to your blog in one link, and maybe a personally branded capture page in the other. Just don’t send them to generic pages…that’s the worst thing you can do and the quickest way you can let someone know you are not a leader!
As you become part of the community by offering value and leadership, people will naturally become interested in you and will look to your signature to find out more about you. That is how you will generate leads, so make sure you send them some place that can do that, like your own blog or your own capture page!
If you are using a generic lead generation and training system, that would be a great place to send them…again, with your own personally branded capture page!
A few great forums you could join are:
Social Media Marketing
This marketing strategy can turn into a time vacuum if not done properly, so be careful!
First of all, you will want to join sites like Facebook, Twitter and LinkedIn as a few examples. It is important that you take the time to complete your profile, but don’t make it all business.
Remember that these are social sites, so it’s important to show that you have more than one dimension and you’re not just a network marketer.
Now, go out there and make friends. Join in the conversations and get to know people. Listen to people and find out what they want. Share with your friends, don’t just sell to them.
It’s okay to occasionally promote an affiliate offer or your own offer, but 90% of the time, you should be providing value and demonstrating leadership.
Also, you are going to be provided a place where you can put links for your websites. Please please don’t send people to your generic company website/capture page like I mentioned above (Do I sound like a broken record yet? GOOD. It’s really THAT important!)
Generic sites don’t provide your “friends” with a place to get to know you better, and they certainly don’t provide them with any value.
A great place to send them would be to a blog where they can get some great information, get to know you better and hey, sign up for your email list while they are there
This will allow you to build an even stronger relationship with them, and from there, who knows…maybe they will end up on your team down the road, or maybe they will purchase one of your products or an affiliate product.
Okay, so that wraps up the 4 easy ways to get free network marketing leads. These are certainly not the only four, but I think this will get you headed in the right direction!